Communication and Design
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code: HIR112
Ders İsmi: Communication Theories
Ders Yarıyılı: Spring
Ders Kredileri:
Theoretical Practical Credit ECTS
3 0 3 4
Language of instruction: TR
Ders Koşulu:
Ders İş Deneyimini Gerektiriyor mu?: No
Type of course: Necessary
Course Level:
Bachelor TR-NQF-HE:6. Master`s Degree QF-EHEA:First Cycle EQF-LLL:6. Master`s Degree
Mode of Delivery: Face to face
Course Coordinator : Ar.Gör. Pınar Karaca
Course Lecturer(s):
Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives: The aim of this course is to convey the approaches, theories and models developed in the field of communication to undergraduate students, to reveal the basic concepts and arguments of the theories and to gain the ability to comprehend and criticize issues and problems in the light of the cultural, intellectual and historical context in which these theories are produced.
Course Content: The content of this course is to examine the theories and approaches put forward in line with the communication tools developed with modern society by comparing the historical, political, social and economic mainstream and critical orientations with each other.

Learning Outcomes

The students who have succeeded in this course;
Learning Outcomes
1 - Knowledge
Theoretical - Conceptual
1) To be able to define the concepts of "communication", "communication theories", "communication studies",
2 - Skills
Cognitive - Practical
1) To be able to observe, question and criticize the mass media messages listened to, watched and read in daily life and the reaction of the society to these messages,
2) To be able to apply the knowledge gained in the field of communication theories in the problem solving phase by evaluating with an analytical and critical approach,
3 - Competences
Communication and Social Competence
1) To be able to apply the findings of communication theory and research,
2) To be able to interpret the theory and research link between mass communication and society,
Learning Competence
1) To be able to interpret the historical development of communication theories and the relationship of these theories with different variables,
2) Understanding the structure of communication theories and using these theories in research,
3) To be able to explain the historical basis of these theories by defining the concepts developed depending on the critical and liberal approaches and theories related to mass communication,
4) Being able to write an assignment in academic language in the field of communication theories,
Field Specific Competence
1) Explains the similar and different aspects of the approaches and theories related to the field and can explain the criticisms made about the theories,
2) To be able to interpret the works of theorists in the field of communication,
3) To be able to analyze current events related to communication theories at national and international level.
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week Subject Related Preparation
1) Introducing the course, explaining the process, concepts and topics of the course. Explaining the classifications of communication theories, sociology and interdisciplinary relations.
2) Basic concepts of communication theories, those who laid the foundations of sociology, first approaches in communication theories.
3) Basic concepts in communication theories, Chicago School, mass society, communication studies and basic paradigms, Introduction to mainstream and critical communication theories.
4) Magic bullet theory, Lasswell model, information theory and Shannon-weaver model, socio-psychological approaches and theories, motivation and motivation, perception and perception, attitude and attitude change, individual's group bonds.
5) Schema Theory, which is one of the socio-psychological approaches and theories, Schramm's mass communication model, propaganda and mass communication, Hovland's army research and source reliability, two-stage information flow from research related to the message, multi-stage flow, opinion leader, gatekeeper.
6) Midterm
7) Among sociological approaches, Riley and Riley's sociological model, addiction model (theory of addiction to mass media), uses and addiction model, diffusion of innovations, cultural indicators and cultivation model (cultivation theory). Approaches to the effects of media from mainstream communication theories, spiral of silence theory, agenda setting theory. Mainstream communication theories, audience-centered approaches, audience activity thesis-active audience, passive audience theories, uses and gratifications theory.
8) Audience-centered approaches, uses and effects model from mainstream communication theories, expectation-value approach, coherence and harmony theories from mainstream communication theories, Heider's equilibrium theory, Newcomb's Abx equilibrium theory-attention theory, Westley and Maclean's mediated communication studies model , Festinger and cognitive dissonance theory.
9) Technology-centered approaches from mainstream communication theories: Technological determinism theory, mass communication technology in modernization, diffusion of innovations, information society and communication technologies, information gap approach, numerical inequality.
10) Modernization-communication-technology: Walter Benjamin, Q.D.Leavis - F.R.Leavis, David Riesman, Raymond Williams. Structuralism, linguistic analysis and semiotic analysis from linguistic and semiotic approaches.
11) Cultural studies from linguistic and semiotic approaches, post-structuralism, Baudrillard-postmodernism and hyperreality, communicative action theory- Habermas.
12) Media and cultural imperialism theories, capitalism and consciousness industry, Althusser and the ideological apparatus of the state, Bourdieu and hegemony theory, political and economic approach.
13) Political, economic, cultural approach and cultural approach from change theory (Frankfurt school and culture industry, British cultural school), globalization and information networks.
14) Unbalanced communication and new world order, media and propaganda theory from political, economic, cultural approach and change theories. The development and conditions of communication studies in Turkey, the current situation in Turkey.

Sources

Course Notes / Textbooks: Ders Notları ve Powerpoint Sunumları- Lecture Notes and Powerpoint Presentations
References: Tekinalp, Şermin & Uzun Ruhdan (2009). İletişim Araştırmaları ve Kuramları, 3. Baskı, İstanbul: Beta Basın Yayım Dağıtım A.Ş.

EK KAYNAKLAR
Adorno, Theodor (2007). Kültür Endüstrisi Kültür Yönetimi, Çev. Mustafa Tüzel, Nihat Ünler, Elçin Gen, İstanbul: İletişim Yayınevi.
Baran, Stanley J. & Davis, Dennis K. (2020). Mass Communication Theory: Foundations, Ferment, and Future. ISBN: 9780190942793.
Barthes, Roland (2016). Göstergebilimsel Serüven, İstanbul: YKY.
Bourse, Michel & Bourse, H. Yücel (2012). İletişim Bilimlerinin Serüveni, İstanbul: Ayrıntı Yayınları.
Castells, Manuel (2009). Communication Power, Oxford University press Wiley- Blackwell. ISBN: 9780199567041.
Chomsky Noam & Herman Edward S. (2012). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. Çev. Ender Abadoğlu. 2. Basım. İstanbul: Bgst Yayınları.
Dan, Laughey (2010). Medya Çalışmaları: Teoriler ve Yaklaşımlar. Çev. Ali Toprak, İstanbul: Kalkedon.
DeFleur, Melvin L. & DeFleur, Margaret H. (2010). Mass Communication Theories: Explaining Origins, Processes and Effects. ISBN 9780205331727.
Erdogan, İ. & Korkmaz, A. (2005). Öteki Kuram: Kitle İletişim Kuram ve Araştırmalarının Tarihsel ve Eleştirel Bir Değerlendirmesi, Ankara: Pozitif Matbaacılık.
Fiske, John (2003). İletişim Çalışmalarına Giriş. 2. Baskı. Çev. Süleyman İrvan, Ankara: Bilim ve Sanat Yayınları.
Griffin, Emory A. (2012). A First Look at Communication Theory, McGraw-Hill. ISBN 1283392518, 9781283392518.
Hall, Stuart (1994). İdeolojinin Yeniden Keşfi: Medya Çalışmalarında Baskı Altında Tutulanın Geri Dönüşü, Medya, İktidar, İdeoloji, Der. ve Çev. Mehmet Küçük, Ankara: Ark Yayınevi.
Horkheimer, Max & Adorno,Theodor W. (1996). Aydınlanmanın Diyalektiği. Felsefi Fragmanlar 2. Çev. Oğuz Özügül, İstanbul: Kabalcı Yayınevi.
İlal, Ersan (2007). İletişim, Yığınsal İletim Araçları ve Toplum (Kavramlar, Kurumlar, Kuramlar), İstanbul: Der Yayınları.
Işık, Metin (2010). Dünya ve Türkiye Bağlamında Kitle İletişim Sistemleri, Konya: Eğitim Kitabevi Yayınları.
Maigret, Eric (2011). Medya ve İletişim Sosyolojisi. Çev. Halime Yücel, İstanbul: İletişim Yayınları.
Mattelart, A. & Mattelart, M. (1998). Theories of Communication: A Short Introduction, London: Sage Publications.
McQuail, Denis & Windahl, Sven (2010). İletişim Modelleri: Kitle İletişim Çalışmalarında. Çev. Konca Yumlu, Ankara: İmge Yayınevi.
Morva, Oya (2013). Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları.
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Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları

1

1

2

4

9

3

7

5

6

11

8

10
Program Outcomes
1) To provide information about the historical development of the field of communication and design.
2) To have the ability to make design-oriented applications on the visual field of communication.
3) To be able to propose conceptual design solutions for visual communication and to create a holistic perspective.
4) To be able to demonstrate entrepreneurial, creative and innovative skills in using the necessary professional and technical applications to solve complex and unpredictable problems in the field of Communication Design.
5) To provide information on behalf of professional developments, innovations and oral, written and digital communication tools in the field of communication.
6) To have knowledge in inter-disipli areas connected to the field of communication and design
7) To have knowledge about communication and design tools and methods
8) To be able to use theoretical and applied information in interactive integrity within the knowledge obtained about the field of communication and design
9) To have the ability to perceive, think, interpret and design multidimensional
10) To be able to complete the project cycle of a study in the field of Communication Design, to find and analyze creative methods within the communication problems and requirements of theoretical and applied information,
11) To be able to carry out, develop and manage visual and content studies in traditional and new media environments,
12) To gain the ability to follow and evaluate changing aesthetic understandings and current events in design
13) Developing the skills to add group work, leadership and individual characteristics to the group as wealth
14) Developing the ability to create academic, intellectual and critical perspectives for global and local visual communication products, as well as their own work

Ders - Öğrenme Kazanımı İlişkisi

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To provide information about the historical development of the field of communication and design. 3
2) To have the ability to make design-oriented applications on the visual field of communication. 1
3) To be able to propose conceptual design solutions for visual communication and to create a holistic perspective. 2
4) To be able to demonstrate entrepreneurial, creative and innovative skills in using the necessary professional and technical applications to solve complex and unpredictable problems in the field of Communication Design. 3
5) To provide information on behalf of professional developments, innovations and oral, written and digital communication tools in the field of communication. 4
6) To have knowledge in inter-disipli areas connected to the field of communication and design 5
7) To have knowledge about communication and design tools and methods 3
8) To be able to use theoretical and applied information in interactive integrity within the knowledge obtained about the field of communication and design 2
9) To have the ability to perceive, think, interpret and design multidimensional 5
10) To be able to complete the project cycle of a study in the field of Communication Design, to find and analyze creative methods within the communication problems and requirements of theoretical and applied information, 3
11) To be able to carry out, develop and manage visual and content studies in traditional and new media environments, 2
12) To gain the ability to follow and evaluate changing aesthetic understandings and current events in design 5
13) Developing the skills to add group work, leadership and individual characteristics to the group as wealth 3
14) Developing the ability to create academic, intellectual and critical perspectives for global and local visual communication products, as well as their own work 4

Öğrenme Etkinliği ve Öğretme Yöntemleri

Alan Çalışması
Anlatım
Beyin fırtınası /Altı şapka
Problem Çözme
Soru cevap/ Tartışma
Örnek olay çalışması

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Homework

Assessment & Grading

Semester Requirements Number of Activities Level of Contribution
Midterms 1 % 40
Final 1 % 60
total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
total % 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Homework Assignments 1 0 0
Midterms 1 4 4
Final 1 4 4
Total Workload 120