Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA101 History of Turkish Revolution and Ataturk`s Principles I TR 2 0 2 2
HIR105 Visual Culture and Communication TR 3 0 3 5
HIR111 Introduction to Public Relations TR 3 0 3 5
HIR113 Introduction to Art History TR 3 0 3 5
ILT111 Introduction to Communication Science TR 3 0 3 5
ING103 English I EN 2 0 2 2
KPL100 Career planning TR 1 0 1 2
TRK101 Turkish I TR 2 0 2 2
UNI113 İnformation and Communication Technologies TR 1 0 1 2
total 20 30
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA102 Ataturk`s Principles and History of Turkish Revolution II TR 2 0 2 2
HIR106 Current Developments in Public Relations and Advertising TR 3 0 3 5
HIR108 Introduction to Advertising TR 3 0 3 5
HIR112 Communication Theories TR 3 0 3 4
HIR116 Integrated Marketing Communications TR 3 0 3 5
ING104 English II EN 2 0 2 2
PSK102 Creative and Critical Thinking TR 3 0 3 5
TRK102 Turkish language II TR 2 0 2 2
total 21 30
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR207 Media History TR 3 0 3 6
HIR213 Digital Design Approaches and Applications I TR 2 2 3 5
HIR215 Marketing Communications TR 3 0 3 6
HIR217 Brand Communication TR 3 0 3 5
HIR219 Traditional and Digital Media Literacy TR 2 0 2 3
Bölüm Seçmeli 3 5
total 17 30
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR204 Consumer Behavior TR 2 0 2 3
HIR226 Advertising Copywriting TR 2 0 2 4
HIR228 Digital Design Approaches and Applications II TR 2 2 3 5
HIR232 Introduction to Press and Publishing TR 2 0 2 4
HIR234 Political Science TR 3 0 3 5
Bölüm Seçmeli 3 5
Bölüm Seçmeli 3 4
total 18 30
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR303 Image and Perception Management TR 3 0 3 4
HIR305 Neuromarketing TR 2 0 2 3
HIR313 Basic Photography TR 3 0 3 4
HIR323 Public Relations Writing TR 2 0 2 3
SSBF003 Research Methods and Techniques TR 3 0 3 4
Bölüm Seçmeli 3 4
Bölüm Seçmeli 2 4
Üniversite Seçmeli 2 4
total 20 30
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR314 Persuasive Communication TR 3 0 3 5
HIR316 Political Communication TR 3 0 3 5
HIR318 Digital Advertising TR 3 0 3 5
HIR320 Creativity in Advertising TR 3 0 3 4
Bölüm Seçmeli 2 3
Bölüm Seçmeli 2 4
Üniversite Seçmeli 2 4
total 18 30
7. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR405 New Media and Advertising TR 2 0 2 3
HIR413 Storytelling in Advertising TR 2 0 2 3
HIR415 Project I TR 2 0 2 10
Bölüm Seçmeli 3 6
Bölüm Seçmeli 2 4
Üniversite Seçmeli 2 4
total 13 30
8. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR404 Ad Analytics TR 2 0 2 3
HIR406 Ethics in Advertising TR 2 0 2 3
HIR424 Project II TR 2 0 2 10
Bölüm Seçmeli 2 4
Bölüm Seçmeli 3 6
Üniversite Seçmeli 2 4
total 13 30