E-Commerce and Marketing
Associate	TR-NQF-HE: Level 5	QF-EHEA: Short Cycle	EQF-LLL: Level 5

Course Structure Diagram with Credits

1. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC101	Fundamentals of E-Commerce	TR		3	0	3	5
ETC103	Principles of Marketing	TR		3	0	3	5
ETC105	Introduction to Advertising	TR		3	0	3	6
ETC107	Introduction to Economy	TR		3	0	3	5
ETC109	Introduction to Business	TR		3	0	3	3
MYO103	Turkish I	TR		2	0	2	2
MYO105	History of Turkish Revolution and Ataturk`s Principles I	TR		2	0	2	2
MYO113	English I	EN		2	0	2	2
total						21	30

2. Semester
Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC102	International Marketing	TR		3	0	3	5
ETC104	Digital Marketing and Brand Management	TR		3	0	3	5
ETC106	Logistics and Supply Chain in E-Commerce	TR		3	0	3	5
ETC108	General Accounting	TR		3	0	3	4
ETC110	Database Management Systems	TR		2	1	3	5
MYO104	Turkish language II	TR		2	0	2	2
MYO106	Ataturk`s Principles and History of Turkish Revolution II	TR		2	0	2	2
MYO114	English II	EN		2	0	2	2
total						21	30

3. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

ETC201

E-Commerce Law

ETC203

Production Management

ETC205

Web Design

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC207	Customer Relationship Management and Ethics	TR		3	0	3	4
ETC209	Video Design	TR		2	1	3	4
ETC211	Foreign Trade Operations	TR		3	0	3	4
ETC213	Management Information Systems	TR		3	0	3	4
ETC215	Human Resources Management	TR		3	0	3	4
ETC217	Artificial Intelligence Applications	TR		3	0	3	4
ETC219	Image and Perception Management	TR		3	0	3	4
ETC221	Leadership and Teamwork	TR		3	0	3	4

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC207	Customer Relationship Management and Ethics	TR		3	0	3	4
ETC209	Video Design	TR		2	1	3	4
ETC211	Foreign Trade Operations	TR		3	0	3	4
ETC213	Management Information Systems	TR		3	0	3	4
ETC215	Human Resources Management	TR		3	0	3	4
ETC217	Artificial Intelligence Applications	TR		3	0	3	4
ETC219	Image and Perception Management	TR		3	0	3	4
ETC221	Leadership and Teamwork	TR		3	0	3	4

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC207	Customer Relationship Management and Ethics	TR		3	0	3	4
ETC209	Video Design	TR		2	1	3	4
ETC211	Foreign Trade Operations	TR		3	0	3	4
ETC213	Management Information Systems	TR		3	0	3	4
ETC215	Human Resources Management	TR		3	0	3	4
ETC217	Artificial Intelligence Applications	TR		3	0	3	4
ETC219	Image and Perception Management	TR		3	0	3	4
ETC221	Leadership and Teamwork	TR		3	0	3	4

Üniversite Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
MYO234	Addiction and Combating Addiction	TR		2	0	2	3
MYO236	New Media and Art	TR		2	0	2	3
MYO238	Nutrition and Oral Health	TR		2	0	2	3
MYO240	Introduction to Marketing	TR		2	0	2	3
MYO242	Intercultural Communication	TR		2	0	2	3
MYO251	General Mathematics	TR		2	0	2	3
MYO253	Ergonomics	TR		2	0	2	3
MYO255	Current Art Readings	TR		2	0	2	3
MYO259	Introduction to Human Behavior	TR		2	0	2	3
MYO263	Organizational Behavior	TR		2	0	2	3
MYO267	Health Literacy	TR		2	0	2	3
MYO271	Healthy Eating Trends	TR		2	0	2	3
MYO275	Sustainable Technologies	TR		2	0	2	3
MYO279	Basic Economic Concepts and Financial Literacy	TR		2	0	2	3
MYO283	Basic Health	TR		2	0	2	3
MYO287	Artificial Intelligence Literacy	TR		2	0	2	3

4. Semester

Course Code

Course Name

Language

Prerequisites

Theoretical

Practical

Credit

ECTS

ETC202

Graphic Design

ETC204

Digital Performance Analysis and Measurement

ETC206

Internship

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC208	International Business and Sustainability	TR		3	0	3	4
ETC210	Entrepreneurship	TR		3	0	3	4
ETC212	Computer Networks and Cyber Security	TR		3	0	3	4
ETC214	Financial Literacy	TR		3	0	3	4
ETC216	Persuasive Communication	TR		3	0	3	4
ETC218	Social Media and Content Management	TR		3	0	3	4
ETC220	Professional English	TR		3	0	3	4
ETC222	Innovation Management	TR		3	0	3	4

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC208	International Business and Sustainability	TR		3	0	3	4
ETC210	Entrepreneurship	TR		3	0	3	4
ETC212	Computer Networks and Cyber Security	TR		3	0	3	4
ETC214	Financial Literacy	TR		3	0	3	4
ETC216	Persuasive Communication	TR		3	0	3	4
ETC218	Social Media and Content Management	TR		3	0	3	4
ETC220	Professional English	TR		3	0	3	4
ETC222	Innovation Management	TR		3	0	3	4

Bölüm Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
ETC208	International Business and Sustainability	TR		3	0	3	4
ETC210	Entrepreneurship	TR		3	0	3	4
ETC212	Computer Networks and Cyber Security	TR		3	0	3	4
ETC214	Financial Literacy	TR		3	0	3	4
ETC216	Persuasive Communication	TR		3	0	3	4
ETC218	Social Media and Content Management	TR		3	0	3	4
ETC220	Professional English	TR		3	0	3	4
ETC222	Innovation Management	TR		3	0	3	4

Üniversite Seçmeli

Course Code	Course Name	Language	Prerequisites	Theoretical	Practical	Credit	ECTS
MYO208	Labor and Social Security Law	TR		2	0	2	3
MYO216	Violence Against Women and Social Work	TR		2	0	2	3
MYO218	Human Rights and Social Justice	TR		2	0	2	3
MYO220	Gender Studies	TR		2	0	2	3
MYO222	Volunteering Activities	TR		2	0	2	3
MYO224	Environmental Ethics	TR		2	0	2	3
MYO226	Sustainability and Ecological Balance	TR		2	0	2	3
MYO228	Emotional Intelligence Skills	TR		2	0	2	3
MYO230	Disaster Search and Rescue	TR		2	0	2	3
MYO232	Social Media and Content Management	TR		2	0	2	3
MYO234	Addiction and Combating Addiction	TR		2	0	2	3
MYO236	New Media and Art	TR		2	0	2	3