GALATA UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Istanbul Galata University
Degree Programs
Marketing and Brand Management (Non-Degree MA)
General Information For Students
Diploma SupplementErasmus Policy StatementNational Qualifications
Marketing and Brand Management (Non-Degree MA)
Master TR-NQF-HE: Level 7 QF-EHEA: Second Cycle EQF-LLL: Level 7

Program Profili

This program aims to train professionals who specialize in marketing, can develop brand strategies, and create competitive value for businesses by analyzing consumer behavior. Students gain theoretical and practical knowledge on current marketing approaches, digital transformation, and brand management practices while developing their scientific research skills. Program graduates will possess the knowledge and skills to make strategic decisions in marketing, brand management, and related communication fields.