Management Information Systems
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

YBS207

Ders İsmi:

Marketing Principles

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
2	0	2	4

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Necessary

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

Face to face

Course Coordinator :

Dr.Öğr.Üyesi Elif Habip

Course Lecturer(s):

Prof. Dr. Caner GİRAY

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

The aim of this course is to enable the student to analyze the current marketing understanding of the business, to determine the marketing understanding, to analyze the marketing environment according to the sector and target market in which it operates, to determine the variables that the business cannot control, to evaluate the market segments, Analyzing the marketing environment according to the sector and target market in which it operates, determining the variables that the business cannot control, evaluating the market segments, contributing to the determination of the appropriate segments as the target market, contributing to the differentiation and positioning of the product, to differentiate and position the product, to contribute, to take measures to increase sales by determining the product life cycles.

Course Content:

This course covers the Subject, Scope, Development of Marketing, Modern Marketing / Marketing Environment, Strategic Planning and Marketing Management / The Role of Marketing Information System and Marketing Research / Consumer Markets and Consumer Behavior and Industrial Markets and Industrial Buyer Behaviors / Market Segmentation, Target Market Selection and Demand Forecasts / Product / Price / Promotion / Distribution channels and Physical Distribution / Direct Marketing and Service Marketing / Electronic Commerce and Internet Marketing / Marketing Management and International Marketing.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Defines the concepts and facts that form the basis of marketing and gives examples.
2) Explains the reasons for consumer behavior, interprets and creates marketing programs.
2 - Skills
Cognitive - Practical
3 - Competences
Communication and Social Competence
Learning Competence
Field Specific Competence
1) Explains the concept of market environment, analyzes the elements that make up the market environment and determines its implications for marketing management.
2) Evaluates and analyzes current events and developments in the business world in the context of marketing and develops marketing programs with a rational perspective.
3) Students will be able to explain the marketing mix strategies that marketing managers can apply.
4) Knows and can evaluate many price policies.
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	The Subject, Scope, Development of Marketing, Modern Marketing	PPT Documents, Textbooks
2)	Marketing Environment, Strategic Planning and Marketing Management	PPT Documents, Textbooks
3)	Marketing Information System and Marketing Research-1	PPT Documents, Textbooks
4)	Marketing Information System and Marketing Research-2	PPT Documents, Textbooks
5)	Consumer Markets and Consumer Behavior and Industrial Markets and Industrial Buyer Behavior	PPT Documents, Textbooks
6)	Consumer Markets and Consumer Behavior	PPT Documents, Textbooks
7)	Industrial Markets	PPT Documents, Textbooks
8)	Midterm
9)	Market Segmentation	PPT Documents, Textbooks
10)	Target Market Selection, Target Market Strategies and Demand Forecasts	PPT Documents, Textbooks
11)	Product, Price, Promotion, Distribution channels	PPT Documents, Textbooks
12)	Electronic Commerce and Internet Marketing	PPT Documents, Textbooks
13)	Customer relations management	PPT Documents, Textbooks
14)	International Marketing	PPT Documents, Textbooks

Sources

Course Notes / Textbooks:	PPT Dosyalar
References:	Prof.Dr. İsmet MUCUK, Pazarlama İlkeleri A.Hamdi İslamoğlu, Pazarlama İlkeleri Principles of Marketing - Philip Kotler

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	3	2	4	5	6
Program Outcomes
1) To use concepts and theories related to different areas of business to solve problems related to institutions.
2) Making decisions using appropriate analytical and quantitative techniques as managers of the business.
3) To produce and analyze strategies that will improve creativity and innovation in information technology applications.
4) Develop techniques to understand and improve the enterprise information technology infrastructure, including the design and implementation of hardware and software components to support business requirements.
5) Defining and documenting operational business processes in a way that also determines the information technology components that will work together for the purpose of continuous process improvement.
6) To produce and analyze strategies that will improve creativity and innovation in information technology applications.
7) Demonstrate teamwork and leadership skills required in the business environment
8) Demonstrate awareness of ethical and environmental issues when dealing with business problems related to information technology.
9) To have research skills on how to obtain the necessary resources to evaluate and solve business-related problems.
10) To apply innovative and creative solutions to existing and diverse environments.
11) Using a foreign language and communicating with colleagues from all over the world to follow new developments in business and management
12) To use information and communication technologies with advanced computer programs in the field of management.
13) Preparing and presenting informative, effective and interesting presentations
14) To be able to produce and present quality documentation for all kinds of projects, including entrepreneurship projects

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To use concepts and theories related to different areas of business to solve problems related to institutions.	4
2)	Making decisions using appropriate analytical and quantitative techniques as managers of the business.	3
3)	To produce and analyze strategies that will improve creativity and innovation in information technology applications.	2
4)	Develop techniques to understand and improve the enterprise information technology infrastructure, including the design and implementation of hardware and software components to support business requirements.	2
5)	Defining and documenting operational business processes in a way that also determines the information technology components that will work together for the purpose of continuous process improvement.	2
6)	To produce and analyze strategies that will improve creativity and innovation in information technology applications.	2
7)	Demonstrate teamwork and leadership skills required in the business environment	4
8)	Demonstrate awareness of ethical and environmental issues when dealing with business problems related to information technology.	3
9)	To have research skills on how to obtain the necessary resources to evaluate and solve business-related problems.	5
10)	To apply innovative and creative solutions to existing and diverse environments.	4
11)	Using a foreign language and communicating with colleagues from all over the world to follow new developments in business and management	2
12)	To use information and communication technologies with advanced computer programs in the field of management.	4
13)	Preparing and presenting informative, effective and interesting presentations	4
14)	To be able to produce and present quality documentation for all kinds of projects, including entrepreneurship projects	2

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Beyin fırtınası /Altı şapka
Bireysel çalışma ve ödevi
Course
Homework
Problem Çözme
Soru cevap/ Tartışma
Örnek olay çalışması

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)
Homework
Bireysel Proje

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Workload
Course Hours	14	28
Study Hours Out of Class	14	84
Presentations / Seminar	1	4
Midterms	1	2
Final	1	2
Total Workload		120