Istanbul Galata UniversityDegree Programs Public Relations and AdvertisingGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course & Program Outcomes Matrix

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
No Effect ED (Lowest) D (Low) O (Average) Y (High) EY (Highest)
           
No Effect Lowest Low Average High Highest
           
Program Outcomes 1 2 3 4 5 6 7 8 9 10 11 12 13 14 total %
Courses
ATA101 History of Turkish Revolution and Ataturk's Principles I 1 1 1 1 1 1 1 1 1 1 2 1 1 1 15 21.43
ATA101 History of Turkish Revolution and Ataturk's Principles I ED ED ED ED ED ED ED ED ED ED D ED ED ED
ATA101 History of Turkish Revolution and Ataturk's Principles I
ATA102 Ataturk's Principles and History of Turkish Revolution II 1 1 5 4 1 1 3 3 1 1 1 1 1 1 25 35.71
ATA102 Ataturk's Principles and History of Turkish Revolution II ED ED EY Y ED ED O O ED ED ED ED ED ED
ATA102 Ataturk's Principles and History of Turkish Revolution II
HIR106 Current Developments in Public Relations and Advertising 5 4 4 4 5 4 4 4 4 3 5 3 4 4 57 81.43
HIR106 Current Developments in Public Relations and Advertising EY Y Y Y EY Y Y Y Y O EY O Y Y
HIR106 Current Developments in Public Relations and Advertising
HIR108 Introduction to Advertising 0 0.00
HIR108 Introduction to Advertising
HIR108 Introduction to Advertising
HIR111 Introduction to Public Relations 5 4 5 5 4 4 4 4 4 2 4 4 4 4 57 81.43
HIR111 Introduction to Public Relations EY Y EY EY Y Y Y Y Y D Y Y Y Y
HIR111 Introduction to Public Relations
HIR112 Communication Theories 4 5 3 3 5 2 1 5 5 2 5 2 2 4 48 68.57
HIR112 Communication Theories Y EY O O EY D ED EY EY D EY D D Y
HIR112 Communication Theories
HIR114 Integrated Marketing Communications 4 4 5 5 4 3 1 4 3 2 3 3 4 5 50 71.43
HIR114 Integrated Marketing Communications Y Y EY EY Y O ED Y O D O O Y EY
HIR114 Integrated Marketing Communications
HIR201 Marketing and Brand Management 5 5 5 5 5 5 3 4 3 4 4 3 4 5 60 85.71
HIR201 Marketing and Brand Management EY EY EY EY EY EY O Y O Y Y O Y EY
HIR201 Marketing and Brand Management
HIR202 Psychology and Communication 3 3 1 2 2 1 1 4 4 2 2 1 3 4 33 47.14
HIR202 Psychology and Communication O O ED D D ED ED Y Y D D ED O Y
HIR202 Psychology and Communication
HIR204 Consumer Behavior 5 5 5 4 5 4 3 4 4 2 3 3 4 5 56 80.00
HIR204 Consumer Behavior EY EY EY Y EY Y O Y Y D O O Y EY
HIR204 Consumer Behavior
HIR208 Ad Copy Writing 0 0.00
HIR208 Ad Copy Writing
HIR208 Ad Copy Writing
HIR224 Digital Design Approaches and Practices II 0 0.00
HIR224 Digital Design Approaches and Practices II
HIR224 Digital Design Approaches and Practices II
HIR303 Image and Perception Management 5 2 5 5 3 3 3 4 3 3 5 3 3 3 50 71.43
HIR303 Image and Perception Management EY D EY EY O O O Y O O EY O O O
HIR303 Image and Perception Management
HIR305 Neuromarketing 3 2 3 4 4 2 1 3 1 2 3 2 2 3 35 50.00
HIR305 Neuromarketing O D O Y Y D ED O ED D O D D O
HIR305 Neuromarketing
HIR313 Basic Photography 0 0.00
HIR313 Basic Photography
HIR313 Basic Photography
HIR314 Persuasive Communication 0 0.00
HIR314 Persuasive Communication
HIR314 Persuasive Communication
HIR315 Semiotics in Advertising 0 0.00
HIR315 Semiotics in Advertising
HIR315 Semiotics in Advertising
HIR316 Political Communication 0 0.00
HIR316 Political Communication
HIR316 Political Communication
HIR318 Digital Advertising 0 0.00
HIR318 Digital Advertising
HIR318 Digital Advertising
HIR320 Creativity in Advertising 0 0.00
HIR320 Creativity in Advertising
HIR320 Creativity in Advertising
HIR402 Advertising Campaign Design 0 0.00
HIR402 Advertising Campaign Design
HIR402 Advertising Campaign Design
HIR404 Ad Analytics 0 0.00
HIR404 Ad Analytics
HIR404 Ad Analytics
HIR405 New Media and Advertising 0 0.00
HIR405 New Media and Advertising
HIR405 New Media and Advertising
HIR406 Ethics in Advertising 0 0.00
HIR406 Ethics in Advertising
HIR406 Ethics in Advertising
HIR407 Public Relations Campaign Design 0 0.00
HIR407 Public Relations Campaign Design
HIR407 Public Relations Campaign Design
ILT111 Introduction to Communication Science 5 5 3 3 4 1 1 2 4 2 5 2 4 4 45 64.29
ILT111 Introduction to Communication Science EY EY O O Y ED ED D Y D EY D Y Y
ILT111 Introduction to Communication Science
ILT113 Visual Communication 0 0.00
ILT113 Visual Communication
ILT113 Visual Communication
ILT210 Currents in Cinema 0 0.00
ILT210 Currents in Cinema
ILT210 Currents in Cinema
ILT214 Script Writing Techniques 5 5 5 4 4 4 1 4 1 3 4 3 3 4 50 71.43
ILT214 Script Writing Techniques EY EY EY Y Y Y ED Y ED O Y O O Y
ILT214 Script Writing Techniques
ILT217 Communication Philosophy 3 5 3 4 3 1 1 4 3 2 2 1 1 1 34 48.57
ILT217 Communication Philosophy O EY O Y O ED ED Y O D D ED ED ED
ILT217 Communication Philosophy
ILT218 WEB Design Approaches and Practices 3 3 2 2 1 1 1 4 4 2 5 1 1 1 31 44.29
ILT218 WEB Design Approaches and Practices O O D D ED ED ED Y Y D EY ED ED ED
ILT218 WEB Design Approaches and Practices
ILT223 Art, Culture and Society 1 4 4 3 3 4 1 4 1 2 2 1 1 5 36 51.43
ILT223 Art, Culture and Society ED Y Y O O Y ED Y ED D D ED ED EY
ILT223 Art, Culture and Society
ILT225 Contact History 0 0.00
ILT225 Contact History
ILT225 Contact History
ILT227 Digital Design Approaches and Practices I 0 0.00
ILT227 Digital Design Approaches and Practices I
ILT227 Digital Design Approaches and Practices I
ILT309 Sound and Moving Images 0 0.00
ILT309 Sound and Moving Images
ILT309 Sound and Moving Images
ILT312 Presentation Techniques and Design 0 0.00
ILT312 Presentation Techniques and Design
ILT312 Presentation Techniques and Design
ING101 English I 0 0.00
ING101 English I
ING101 English I
ING102 English II 1 1 4 1 5 1 5 4 1 1 4 1 1 5 35 50.00
ING102 English II ED ED Y ED EY ED EY Y ED ED Y ED ED EY
ING102 English II
KPL100 Career planning 2 1 1 1 1 2 1 1 3 1 3 1 1 1 20 28.57
KPL100 Career planning D ED ED ED ED D ED ED O ED O ED ED ED
KPL100 Career planning
PSK102 Creative and Critical Thinking 1 3 2 5 1 1 1 1 1 2 1 1 2 1 23 32.86
PSK102 Creative and Critical Thinking ED O D EY ED ED ED ED ED D ED ED D ED
PSK102 Creative and Critical Thinking
TRK101 Turkish I 0 0.00
TRK101 Turkish I
TRK101 Turkish I
TRK102 Turkish language II 1 2 4 5 1 3 3 3 2 3 1 1 1 1 31 44.29
TRK102 Turkish language II ED D Y EY ED O O O D O ED ED ED ED
TRK102 Turkish language II
UNI101 The Basic Concepts of Law 1 1 5 3 1 1 5 3 2 1 1 1 2 2 29 41.43
UNI101 The Basic Concepts of Law ED ED EY O ED ED EY O D ED ED ED D D
UNI101 The Basic Concepts of Law
UNI107 Information and Communication Technologies 1 2 1 1 4 1 3 3 2 2 4 1 1 3 29 41.43
UNI107 Information and Communication Technologies ED D ED ED Y ED O O D D Y ED ED O
UNI107 Information and Communication Technologies
UNI301 Labor and Social Security Law 1 1 1 5 1 1 5 5 1 1 1 1 1 1 26 37.14
UNI301 Labor and Social Security Law ED ED ED EY ED ED EY EY ED ED ED ED ED ED
UNI301 Labor and Social Security Law
UNI401 Advanced Research Methods and Techniques 1 1 5 5 2 1 4 5 4 1 4 1 3 1 38 54.29
UNI401 Advanced Research Methods and Techniques ED ED EY EY D ED Y EY Y ED Y ED O ED
UNI401 Advanced Research Methods and Techniques