GALATA UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Istanbul Galata University
Degree Programs
Public Relations and Advertising
General Information For Students
Diploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Program Outcomes

Classified

1 - Knowledge
Theoretical - Conceptual
1) The knowledge gained in the field of public relations and advertising contributes to the science of communication.
2) Gains knowledge of the basic features of communication.
3) Basic knowledge of public relations and advertising is used in interdisciplinary studies.
4) It provides a critical evaluation of public relations and advertising theories, theories and practices.
5) Gain knowledge of professional developments, innovations and oral, written and digital communication tools in the field of communication.
2 - Skills
Cognitive - Practical
1) Will be knowledgeable enough to design communication strategies and studies within the scope of public relations and advertising.
2) Have the ability to plan, evaluate and manage public relations and advertising campaigns.
3) It presents its original content to the use of its target audience through traditional and digital media.
3 - Competences
Communication and Social Competence
Learning Competence
1) Can follow and analyze the national and international agenda in line with the requirements of the communication consultancy profession.
2) Learning to think, plan and implement strategically gains the ability to think universally.
Field Specific Competence
1) Understands the basic features of communication and produces creative solutions to reach a compromise in an existing communication problem.
2) As an individual, she/he adapts to teamwork, takes initiative, gains application and reporting competence.
3) Follows and interprets innovations in traditional and new media and important oral, written and digital communication tools related to the field.
4) Uses published domestic and foreign data sources related to public relations and advertising in the field of communication and in the field of communication in her/his own studies.
Competence to Work Independently and Take Responsibility

Program Gains Program Level

Program Outcomes TR-NQF-HE 6 (Bachelor) Level Descriptors TR-NQF-HE Main Field Descriptors
34 - Business and administration
1 - Knowledge
Theoretical - Conceptual
1) The knowledge gained in the field of public relations and advertising contributes to the science of communication.
2) Gains knowledge of the basic features of communication.
3) Basic knowledge of public relations and advertising is used in interdisciplinary studies.
4) It provides a critical evaluation of public relations and advertising theories, theories and practices.
5) Gain knowledge of professional developments, innovations and oral, written and digital communication tools in the field of communication.
 1) Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
 1) Alanında ileri düzeyde bilgilere sahiptir.
2 - Skills
Cognitive - Practical
1) Will be knowledgeable enough to design communication strategies and studies within the scope of public relations and advertising.
2) Have the ability to plan, evaluate and manage public relations and advertising campaigns.
3) It presents its original content to the use of its target audience through traditional and digital media.
 1) Use of advanced theoretical and practical knowledge within the field.
2) Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
 1) Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.
2) Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir.
3 - Competences
Communication and Social Competence
1) Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
2) Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
3) Organize and implement project and activities for social environment with a sense of social responsibility.
4) Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
5) Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
 1) Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.
2) Mesleki alanda paydaşlarla etkili iletişim kurar.
3) Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.
4) Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar.
Learning Competence
1) Can follow and analyze the national and international agenda in line with the requirements of the communication consultancy profession.
2) Learning to think, plan and implement strategically gains the ability to think universally.
 1) Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
2) Determine learning needs and direct the learning.
3) Develop positive attitude towards lifelong learning.
 1) Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.
2) Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.
Field Specific Competence
1) Understands the basic features of communication and produces creative solutions to reach a compromise in an existing communication problem.
2) As an individual, she/he adapts to teamwork, takes initiative, gains application and reporting competence.
3) Follows and interprets innovations in traditional and new media and important oral, written and digital communication tools related to the field.
4) Uses published domestic and foreign data sources related to public relations and advertising in the field of communication and in the field of communication in her/his own studies.
 1) Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
2) Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
 1) Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.
2) Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.
3) Yenilikleri teşvik edebilme becerisine sahiptir.
4) Örgüte/kuruma ilişkin eleştirel düşünür.
5) Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.
Competence to Work Independently and Take Responsibility
1) Conduct studies at an advanced level in the field independently.
2) Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
3) Planning and managing activities towards the development of subordinates in the framework of a project.
 1) Alana ilişkin konularda araştırma ve çalışma yapar.
2) Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır.
3) Örgüt/Kurum için amaç ve hedef belirler.

Conjoined

1) The knowledge gained in the field of public relations and advertising contributes to the science of communication.
2) Gains knowledge of the basic features of communication.
3) Basic knowledge of public relations and advertising is used in interdisciplinary studies.
4) It provides a critical evaluation of public relations and advertising theories, theories and practices.
5) Gain knowledge of professional developments, innovations and oral, written and digital communication tools in the field of communication.
6) Will be knowledgeable enough to design communication strategies and studies within the scope of public relations and advertising.
7) Can follow and analyze the national and international agenda in line with the requirements of the communication consultancy profession.
8) Learning to think, plan and implement strategically gains the ability to think universally.
9) Understands the basic features of communication and produces creative solutions to reach a compromise in an existing communication problem.
10) As an individual, she/he adapts to teamwork, takes initiative, gains application and reporting competence.
11) Follows and interprets innovations in traditional and new media and important oral, written and digital communication tools related to the field.
12) Have the ability to plan, evaluate and manage public relations and advertising campaigns.
13) Uses published domestic and foreign data sources related to public relations and advertising in the field of communication and in the field of communication in her/his own studies.
14) It presents its original content to the use of its target audience through traditional and digital media.