| Public Relations and Advertising Undergraduate Program is an educational program corresponding to 4 academic years, 8 academic semesters, and 240 ECTS course loads. The primary educational purpose of the public relations and advertising department is to provide public relations and advertising for institutions and organizations and to train qualified personnel to work in their fields and carry out research within these units. In addition to communication, the Department of Public Relations and Advertising also relates to marketing, sociology, psychology, social psychology, and political science. As a result of being an interdisciplinary program, it has become a part of the contemporary management approach. It is an area that is at the outline of communication from corporate communication, image and reputation management, international public relations understanding to public diplomacy, social responsibility projects, media planning, advertising, advertising, and copywriting, which also requires specialization and remains up-to-date with the expansion of the field of application every day. The department maintains its diary by following the innovations in the name of communication with the development of new communication technologies and the impact of globalization. |
GALATA UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
