GALATA UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
Istanbul Galata University
Degree Programs
Public Relations and Advertising
General Information For Students
Diploma SupplementErasmus Policy StatementNational Qualifications
Public Relations and Advertising
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Structure Diagram with Credits

1. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA101 History of Turkish Revolution and Ataturk's Principles I TR 2 0 2 2
HIR111 Introduction to Public Relations TR 3 0 3 5
ILT111 Introduction to Communication Science TR 3 0 3 5
ILT113 Visual Communication TR 3 0 3 5
ING101 English I EN 3 0 3 3
KPL100 Career planning TR 1 0 1 2
TRK101 Turkish I TR 2 0 2 2
UNI101 The Basic Concepts of Law TR 3 0 3 5
UNI107 Information and Communication Technologies TR 1 0 1 1
total 21 30
2. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
ATA102 Ataturk's Principles and History of Turkish Revolution II TR 2 0 2 2
HIR106 Current Developments in Public Relations and Advertising TR 3 0 3 5
HIR108 Introduction to Advertising TR 3 0 3 5
HIR112 Communication Theories TR 3 0 3 4
HIR114 Integrated Marketing Communications TR 3 0 3 4
ING102 English II EN 3 0 3 3
PSK102 Creative and Critical Thinking TR 3 0 3 5
TRK102 Turkish language II TR 2 0 2 2
total 22 30
3. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR201 Marketing and Brand Management TR 3 0 3 6
ILT217 Communication Philosophy TR 3 0 3 5
ILT223 Art, Culture and Society TR 3 0 3 5
ILT225 Contact History TR 3 0 3 6
ILT227 Digital Design Approaches and Practices I TR 2 2 4 8
total 16 30
4. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR202 Psychology and Communication TR 3 0 3 4
HIR204 Consumer Behavior TR 2 0 2 3
HIR208 Ad Copy Writing TR 3 0 3 4
HIR224 Digital Design Approaches and Practices II TR 2 2 3 5
ILT210 Currents in Cinema 3 0 3 5
ILT214 Script Writing Techniques TR 3 0 3 4
ILT218 WEB Design Approaches and Practices TR 1 4 3 5
total 20 30
5. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR303 Image and Perception Management TR 3 0 3 4
HIR305 Neuromarketing TR 2 0 2 3
HIR313 Basic Photography TR 3 0 3 4
HIR315 Semiotics in Advertising TR 3 0 3 4
ILT309 Sound and Moving Images TR 2 0 2 3
UNI301 Labor and Social Security Law TR 3 0 3 4
Bölüm Seçmeli 4
Bölüm Seçmeli 4
total 16 30
6. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR314 Persuasive Communication TR 3 0 3 5
HIR316 Political Communication TR 3 0 3 5
HIR318 Digital Advertising TR 3 0 3 5
HIR320 Creativity in Advertising TR 3 0 3 4
ILT312 Presentation Techniques and Design TR 2 0 2 3
Bölüm Seçmeli 4
Bölüm Seçmeli 4
total 14 30
7. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR405 New Media and Advertising TR 2 0 2 3
HIR407 Public Relations Campaign Design TR 0 10 5 20
UNI401 Advanced Research Methods and Techniques TR 2 0 2 3
Bölüm Seçmeli 4
total 9 30
8. Semester
Course Code Course Name Language Prerequisites Theoretical Practical Credit ECTS
HIR402 Advertising Campaign Design TR 0 10 5 20
HIR404 Ad Analytics TR 2 0 2 3
HIR406 Ethics in Advertising TR 2 0 2 3
Bölüm Seçmeli 4
total 9 30