Public Relations and Advertising
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Ders Genel Tanıtım Bilgileri

Course Code:

ATA101

Ders İsmi:

History of Turkish Revolution and Ataturk`s Principles I

Ders Yarıyılı:

Fall

Ders Kredileri:

Theoretical	Practical	Credit	ECTS
2	0	2	2

Language of instruction:

Ders Koşulu:

Ders İş Deneyimini Gerektiriyor mu?:

Type of course:

Necessary

Course Level:

Bachelor

TR-NQF-HE:6. Master`s Degree

QF-EHEA:First Cycle

EQF-LLL:6. Master`s Degree

Mode of Delivery:

E-Learning

Course Coordinator :

Öğr.Gör. Merve Tuğçe BAYAR

Course Lecturer(s):

Öğr.Gör. Merve Tuğçe BAYAR
Öğr.Gör. Yusuf YILDIRIM

Course Assistants:

Dersin Amaç ve İçeriği

Course Objectives:

This course aims to provide students with a foundational understanding of the historical conditions that made the Turkish Revolution necessary, the resistance movement led by Mustafa Kemal Pasha against the occupation of Anatolia, and the military, political, and diplomatic dimensions of this movement. During the course, it is intended that students gain inclusive and equitable educational opportunities (SDG 4), become aware of social and historical inequalities and develop a consciousness to reduce them (SDG 10), and understand the importance of peaceful and just societies (SDG 16).

Course Content:

The reasons for the failure of the reforms implemented during the late period of the Ottoman Empire, as well as their impact on the reforms carried out during Atatürk’s era, should be explained with examples.
The ideologies that emerged in the late Ottoman period with the aim of saving the state—such as Turkism, Islamism, Ottomanism, and Westernism—should be introduced. Furthermore, the War of Independence should be examined as a process led by Mustafa Kemal to end the occupations and to establish a state based on national and popular sovereignty.

Learning Outcomes

The students who have succeeded in this course;

Learning Outcomes

1 - Knowledge
Theoretical - Conceptual
1) Comprehend values such as unity, independence, protection of national interests, loyalty to the homeland, and active citizenship that sustain society.
2 - Skills
Cognitive - Practical
1) Gain an interdisciplinary thinking skill by establishing connections between the knowledge acquired in this course and the courses in their own department.
2) Develop a realistic and critical perspective by relating historical events to contemporary developments.
3) Gain the ability to analyze documents by examining materials such as primary sources, documentaries, and similar course materials.
3 - Competences
Communication and Social Competence
1) Gain the ability to express their ideas on historical topics using an academic language.
Learning Competence
1) Develop respect for different views and schools of thought and improve their own perspectives through research and reading.
Field Specific Competence
1) Develop different perspectives on the course topics by reading supplementary sources related to the Atatürk’s Principles and History of Revolution I course.
Competence to Work Independently and Take Responsibility

Ders Akış Planı

Week	Subject	Related Preparation
1)	Objectives of the Course on Atatürk’s Principles and History of Reforms, Fundamental Concepts	No preparation required.
2)	The Political and Social Structure of the Ottoman Empire Internal and External Causes Leading to the Collapse of the Ottoman Empire	It is advised that the Ottoman political and social structures be reviewed and the internal and external causes of decline be identified.
3)	The First Reform Attempts in the Ottoman Empire The Reforms of Selim III and Mahmud II	It is recommended that the early reform attempts be studied and the modernizations of III. Selim and II. Mahmut be analyzed.
4)	The Proclamation of the Tanzimat Edict and the Reforms of the Tanzimat Period – The Reform Edict (1856) and Political Developments	It is advised that the Tanzimat and Islahat Edicts be read and their impacts be noted.
5)	The Young Ottomans – The Process Leading to the Proclamation of the First Constitutional Period	It is recommended that the emergence of the Young Ottomans be examined and the process leading to the First Constitutional Era be outlined.
6)	The Accession of Abdulhamid II to the Throne – The Proclamation of the Kanun-i Esasi (Ottoman Constitution of 1876)	It is advised that the accession of II. Abdülhamid be reviewed and the Kanun-i Esasi be summarized.
7)	The Reign of Abdulhamid II and Reform Efforts – The Committee of Union and Progress	It is recommended that the reforms during Abdülhamid’s reign and the Committee of Union and Progress be analyzed.
8)	Midterm Exam/ VIZE	The class will not be held.
9)	Declaration of the Second Constitutional Era and Intellectual Movements, Rule of the Committee of Union and Progress	It is recommended that the main ideas of political movements be read and the policies of the Committee of Union and Progress be assessed.
10)	Italo-Turkish (Tripolitanian) and Balkan Wars	It is advised that the causes and consequences of the Italo-Turkish and Balkan Wars be studied.
11)	World War I, The Fronts Where the Ottoman Empire Fought	It is recommended that the Ottoman fronts in World War I be examined and their outcomes be analyzed.
12)	Armistice of Mudros – The Eastern Question, Societies During the Armistice Period	It is advised that the Armistice of Mudros be reviewed and the post-war societies be identified.
13)	Congresses of the National Struggle Period – Mustafa Kemal’s Arrival in Ankara	It is recommended that the congresses be read and Mustafa Kemal’s journey to Ankara be noted.
14)	The Opening of the Grand National Assembly of Turkey, Internal Rebellions, and the Measures Taken	It is advised that the opening of the Grand National Assembly be analyzed and the measures taken be evaluated.
15)	End-of-term Exam /FINAL	The class will not be held.

Sources

Course Notes / Textbooks:

ATATÜRK ARAŞTIRMA MERKEZİ (ATAM). (2023). Türkiye Cumhuriyeti tarihi I–II–III. Atatürk Araştırma Merkezi Yayınları.
• Öğretim Elemanı tarafından hazırlanan ders notları TEAMS uygulaması üzerinden paylaşılacaktır.

References:

Ağaoğlu, S. (2025). Kuvayı Milliye Ruhu ve Birinci TBMM. Yapı Kredi Yayınları.
Ahmad, F. (2019). Modern Türkiye’nin Oluşumu. Kaynak Yayınları.
Akşin, S. (1987). Jön Türkler ve İttihat ve Terakki. Remzi Kitabevi.
Akşin, S. (2010). İstanbul hükümetleri ve Millî Mücadele. Türkiye İş Bankası Kültür Yayınları.
Armaoğlu, F. (2019). 20. Yüzyıl Siyasi Tarihi (1914–1980). Türkiye İş Bankası Kültür Yayınları.
Atatürk, M. K. (2025). Nutuk (3 cilt). Yapı Kredi Yayınları.
Berkes, N. (2025). Türkiye’de Çağdaşlaşma. Yapı Kredi Yayınları.
Boratav, K. (2023). Türkiye İktisat Tarihi (1908–2015). İmge Kitabevi.
Cebesoy, A. F. (2019). Millî Mücadele Hatıraları.
Gökbilgin, M. T. (2011). Millî Mücadele Başlarken: Mondros’tan Sivas Kongresi’ne. Türkiye İş Bankası Yayınları.
Karabekir, K. (2024). İstiklal Harbimiz. Yapı Kredi Yayınları.
Karpat, K. H. (2021). Türk Demokrasi Tarihi.
Kayalı, K. (2000). Türk Düşünce Dünyasında Cumhuriyet.
Meray, S. L., & Olcay, O. (2020). Osmanlı İmparatorluğu’nun Çöküş Belgeleri: Sevr Anlaşması, Mondros Bırakışması ile İlgili Belgeler. AÜ SBF Yayınları.
Selek, S. (2020). Anadolu İhtilali. Kastaş Yayınları.
Tanör, B. (2025). Türkiye’de Anayasal Gelişmeler.
Toprak, Z. (2020). Atatürk: Kurucu Felsefenin Evrimi. Türkiye İş Bankası Kültür Yayınları.
Zürcher, E. J. (2025). Modernleşen Türkiye’nin Tarihi. İletişim Yayınları.

Dijital Kaynaklar;

Atatürk Araştırma Merkezi Başkanlığı. (2020). Atatürk Ansiklopedisi. https://ataturkansiklopedisi.gov.tr/maddeler

İstanbul Büyükşehir Belediyesi Atatürk Kitaplığı. (n.d.). Koleksiyonlar. https://ataturkkitapligi.ibb.gov.tr/tr/Kitaplik/Koleksiyonlar

SALT Research. (1914). Birinci Dünya Savaşı Belgesi [Fotoğraf]. SALT Research Arşivi. https://archives.saltresearch.org/handle/123456789/26319 (Örnektir)

Ders - Program Öğrenme Kazanım İlişkisi

Ders Öğrenme Kazanımları	1	2	3	4	5	6	7
Program Outcomes
1) The knowledge gained in the field of public relations and advertising contributes to the science of communication.
2) Gains knowledge of the basic features of communication.
3) Basic knowledge of public relations and advertising is used in interdisciplinary studies.
4) It provides a critical evaluation of public relations and advertising theories, theories and practices.
5) Gain knowledge of professional developments, innovations and oral, written and digital communication tools in the field of communication.
6) Will be knowledgeable enough to design communication strategies and studies within the scope of public relations and advertising.
7) Can follow and analyze the national and international agenda in line with the requirements of the communication consultancy profession.
8) Learning to think, plan and implement strategically gains the ability to think universally.
9) Understands the basic features of communication and produces creative solutions to reach a compromise in an existing communication problem.
10) As an individual, she/he adapts to teamwork, takes initiative, gains application and reporting competence.
11) Follows and interprets innovations in traditional and new media and important oral, written and digital communication tools related to the field.
12) Have the ability to plan, evaluate and manage public relations and advertising campaigns.
13) Uses published domestic and foreign data sources related to public relations and advertising in the field of communication and in the field of communication in her/his own studies.
14) It presents its original content to the use of its target audience through traditional and digital media.

Ders - Öğrenme Kazanımı İlişkisi

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	The knowledge gained in the field of public relations and advertising contributes to the science of communication.	1
2)	Gains knowledge of the basic features of communication.	1
3)	Basic knowledge of public relations and advertising is used in interdisciplinary studies.	1
4)	It provides a critical evaluation of public relations and advertising theories, theories and practices.	1
5)	Gain knowledge of professional developments, innovations and oral, written and digital communication tools in the field of communication.	1
6)	Will be knowledgeable enough to design communication strategies and studies within the scope of public relations and advertising.	1
7)	Can follow and analyze the national and international agenda in line with the requirements of the communication consultancy profession.	1
8)	Learning to think, plan and implement strategically gains the ability to think universally.	1
9)	Understands the basic features of communication and produces creative solutions to reach a compromise in an existing communication problem.	1
10)	As an individual, she/he adapts to teamwork, takes initiative, gains application and reporting competence.	1
11)	Follows and interprets innovations in traditional and new media and important oral, written and digital communication tools related to the field.	2
12)	Have the ability to plan, evaluate and manage public relations and advertising campaigns.	1
13)	Uses published domestic and foreign data sources related to public relations and advertising in the field of communication and in the field of communication in her/his own studies.	1
14)	It presents its original content to the use of its target audience through traditional and digital media.	1

Öğrenme Etkinliği ve Öğretme Yöntemleri

Anlatım
Beyin fırtınası /Altı şapka
Okuma
Soru cevap/ Tartışma
Örnek olay çalışması

Ölçme ve Değerlendirme Yöntemleri ve Kriterleri

Yazılı Sınav (Açık uçlu sorular, çoktan seçmeli, doğru yanlış, eşleştirme, boşluk doldurma, sıralama)

Assessment & Grading

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 40
Final	1	% 60
total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
total		% 100

İş Yükü ve AKTS Kredisi Hesaplaması

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	2	28
Study Hours Out of Class	14	2	28
Midterms	1	1	1
Final	1	1	1
Total Workload			58